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Linen Tablecloths - your secret servant to restaurant revenues
 Let's
first open with the fact that a survey carried out in the USA found
that in 2005, people attending restaurants with white tablecloths
has increased by over 40% compared to last year. AND! To drive the
point home, these same diners are spending more on their meals when
dining out than they did a year ago. Thus it's pretty clear that
in the restaurant industry, good quality tablecloths make a difference
in the customers' eyes (new and existing) which helps take care
of the restaurant business and ultimately the bottom line.
So, the question is… what makes a good tablecloth? Well let's
start with what we want from a tablecloth. Ultimately we would like
the tablecloth to be and look clean, crisp yet soft and luxurious
to the touch. However, it must not only look and feel good, we would
also like the tablecloth to be highly practical which means that
it protects the table surface from scratches and any other kind
of damage, it absorbs all the sauces and drips that come from a
juicy feast. Therefore, a couple of considerations need to be made…
Tablecloth materials are vitally important as they affect the way
the tablecloths hang over the table, the way they feel to the touch,
the way the light bounces off the cloth surface etc. There are various
materials such as polyester, cotton, pvc and paper, and they all
have their advantages and disadvantages depending on what the occasion
calls for. If you are a café that serves greasy breakfasts
and fast foods then pvc, polyester and other cheaper materials are
probably more appropriate however, any restaurant that is serious
would only consider Irish Linen.
From a restaurant point of view, Irish Damask Linen is the clear
winner in this area without doubt. I acknowledge that it takes more
effort and costs more in terms of the tablecloths themselves and
the laundry costs, but in terms of the returns money wise and in
what customers expect, Irish Damask Linen will not be beaten. Irish
Linen is crisp, soft, elegant and will go with any restaurant no
matter what cuisine is being served. Irish Linen also rests nicely
on the tables, in fact I would recommend that you invest first in
Irish Linen before table furniture, as the tablecloths would conceal
any unsightly furniture that you may have in your dining establishment.
In terms of colours, white is usually the way forward especially
for a restaurant geared towards formal occasions. It is a safe bet
and proves to the customer that you have a clean kitchen with nothing
to hide. White is also the colour that exudes elegance, and class.
If white is not a possibility and you would like to dare to be different,
then you could always have a base tablecloth underneath with a different
colour. The size of the tablecloth will obviously depend on the
dining table size, so be sure to ask you supplier by providing table
sizes before hand for recommended sizes.
In the end, not all restaurants need Irish Damask Linen
tablecloths, as excellent furniture is often a great
style expression of the restaurant and cuisine served. However,
if you are going to use tablecloths in a restaurant then consider
the advice given, use Irish Linen, and don't take any shortcuts,
it's your restaurant!
Article by Amarn Macbeth, file:///C:/Documents%20and%20Settings/Administrator.COMP16/Local%20Settings/Temporary%20Internet%20Files/Content.IE5/EJ0RCTQ7/www.1st-4-restaurant-furniture.com
Amarn Macbeth has been in the restaurant industry for over a decade
starting from humble beginnings as a waiter to maitre D' to owner,
and knows enough to help restaurant owners on their choice of linen
tablecloths. Amarn lives and breathes restaurants to the point of
spending most of his free time visiting many excellent restaurants
in London and New York. Amarn recognises that whilst cuisine is
part of package, many other factors such as restaurant furniture
are critical to the making of a successful restaurant which is ultimately
defined by the customer experience.
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